Launching or refreshing your brand is exciting - but it also raises a big question: how long does branding take? Whether you’re a start-up or an established business thinking about a brand refresh, having a clear idea of how long branding takes will help you manage expectations and keeps things moving smoothly.

If you’ve been in business for more than five minutes, you’ve probably realised that your brand identity isn’t just your logo. It’s how your business looks, feels, and speaks across everything. And if you’ve been in business for a bit longer, you’ve probably also realised that the way your brand shows up needs to grow with you. That’s where a scalable identity comes in.

In the world of branding, standing out in a crowded market is no easy feat, especially as a small business owner. One powerful strategy to achieve this is by incorporating nostalgia into your brand.

Don’t waste money on marketing if your website isn’t converting. Here are 5 common small business website issues to fix to turn more visitors into customers.

Discover 10 quick and easy ways to improve your small business branding for free, from custom Instagram story covers to creating professional email signatures.

Maximising the potential of your brand and your new brand identity might seem like a mammoth task initially, but once you get to grips with the basics of branding, you'll be able to effortlessly present a compelling and engaging brand to potential customers.