Catch of the Day is a Fish and Chip Shop with a difference. A contemporary and creative take on the classic British takeaway cuisine, Catch of the Day blends staple, traditional Fish and Chip dishes with more modern additions - sustainably-caught fish and meat, locally-sourced potatoes, and hand-picked suppliers.

Starting up in Felixstowe, a classic seaside town on the Suffolk coast, the brand’s aim is to revitalise and breath life into a cuisine known for it’s greasy paper, wooden chip forks and copious amounts of salt and vinegar.

The aim for this project was to create a brand identity that aligned with the owner’s value of good quality, sustainable food, that’s “good enough for Nan”, harking to their commitment to exceptional dishes and friendly service.

We also wanted to inject an element of fun, creativity and playfulness into the branding, with the aim of helping the brand attract a younger audience. Opening in an area surrounded by other street food businesses, the brand needed to stand out with a bold, but cohesive, authentic and nostalgic visual identity.