BRAND IDENTITY & DESIGN FOR THE DARKROOM
The Darkroom is a new co-working space in Ipswich, Suffolk, designed for photographers and creative professionals. Built in an old disused development studio, the space incorporates a coffee shop and dining area, breakout and meeting rooms, and low-cost development facilities for film photographers, along with an open-plan working space for everyone.
PROJECT SCOPE
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Co-working/Real Estate
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Logo Design
Brand Identity & Guidelines
Typographic Direction
Colour Direction
Menu Design
Signage
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2024
BRAND POSITIONING
COLOUR PALETTE
TYPE SYSTEM
BRAND ASSETS
To support the central visual identity, I created a series of brand assets, badges and type lockups that can be used across a variety of digital platforms - from social media to website, as well being used for physical assets - stickers, badges and coasters available as merch included with member’s welcome packs when they join.
To ensure a cohesive visual identity throughout the customer experience, I created a new menu design for the business’ in-house coffee shop and cafe, utilising the brand type system and colours.
MENU DESIGN
SIGNAGE AND PRINT
WANT TO TRANSFORM YOUR BRAND TOO?
Please fill out the form below with some brief details about your brand, project, timeline, and budget.
I aim to respond to all enquiries within 24 hours.
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